diff --git a/src/layouts/global.astro b/src/layouts/global.astro
index d0a47f5..6900922 100644
--- a/src/layouts/global.astro
+++ b/src/layouts/global.astro
@@ -10,18 +10,28 @@ interface Props {
 	title: string;
 	description: string;
 
+	// Show the signup form. Blog posts get it automatically; other pages opt in,
+	// since it has no business interrupting the demo and player pages.
+	subscribe?: boolean;
+
 	frontmatter?: {
 		title: string;
 		date: string;
 		description: string;
 		cover?: string;
+		subscribe?: boolean;
 	};
 }
 
 let { title, frontmatter, description } = Astro.props;
+const { subscribe } = Astro.props;
 if (frontmatter?.title) title = frontmatter.title;
 if (frontmatter?.description) description = frontmatter.description;
 
+// `date` is what makes a page a blog post. An explicit flag, from either a prop
+// (.astro pages) or frontmatter (.mdx pages), wins over that default.
+const showSubscribe = subscribe ?? frontmatter?.subscribe ?? Boolean(frontmatter?.date);
+
 const siteUrl = Astro.site?.toString().replace(/\/$/, "") ?? "https://moq.dev";
 const pageUrl = new URL(Astro.url.pathname, siteUrl).toString();
 const fullTitle = title ? `${title} - Media over QUIC` : "Media over QUIC";
@@ -121,7 +131,7 @@ const proUrl = import.meta.env.MODE === "staging" ? "https://moq.wtf" : "https:/
 					)
 				}
 				<slot />
-				{frontmatter?.date && <Subscribe />}
+				{showSubscribe && <Subscribe />}
 			</article>
 		</div>
 	</body>
diff --git a/src/pages/blog/index.astro b/src/pages/blog/index.astro
index 8fb0b71..285cb93 100644
--- a/src/pages/blog/index.astro
+++ b/src/pages/blog/index.astro
@@ -20,7 +20,7 @@ posts.sort((a, b) => {
 });
 ---
 
-<MainLayout title="Blog" description="Blog posts and fun stuff">
+<MainLayout title="Blog" description="Blog posts and fun stuff" subscribe>
 	<section>
 		<div class="flex items-center justify-between mb-6">
 			<h1>Blog Posts</h1>
diff --git a/worker/index.ts b/worker/index.ts
index cc81084..230bde4 100644
--- a/worker/index.ts
+++ b/worker/index.ts
@@ -48,7 +48,9 @@ async function handleSubscribe(request: Request, env: Env): Promise<Response> {
 			body: JSON.stringify({
 				email,
 				unsubscribed: false,
-				segments: [env.RESEND_SEGMENT_ID],
+				// Objects, not bare ids. A string here is a 422 that used to be reported
+				// to the visitor as success, so every signup was dropped on the floor.
+				segments: [{ id: env.RESEND_SEGMENT_ID }],
 			}),
 		});
 	} catch (err) {
@@ -56,14 +58,13 @@ async function handleSubscribe(request: Request, env: Env): Promise<Response> {
 		return json({ error: "subscribe failed" }, 502);
 	}
 
-	// Treat any non-5xx as success so we don't leak whether an address is
-	// already on the list (Resend returns 4xx for duplicates). Log 4xx for
-	// debugging since a misconfigured segment ID would silently break sends.
+	// Resend upserts contacts: re-subscribing an existing address returns 201 with
+	// the same contact id, so there is no duplicate to hide and no reason to
+	// swallow a 4xx. Anything not ok is a real failure (malformed body, unknown
+	// segment), and calling those success is what silently discarded every signup.
 	// Only log status + request id, not the body (which may contain the email).
 	if (!res.ok) {
 		console.error(`Resend POST /contacts → ${res.status} (request-id: ${res.headers.get("x-request-id") ?? "n/a"})`);
-	}
-	if (res.status >= 500) {
 		return json({ error: "subscribe failed" }, 502);
 	}